Ishan Joshi

I follow and love all things related to tech. Sometimes that involves afterthought, analysis and imagining what can be.

This is my blog where I put to words all of the above.

Does engagement have an effect on subscriber renewal?

Yes, by a minimum of 54.4%

How to survive in an ocean with sharks?

About two years ago, MKBHD posted a video titled “Apple vs The Paradox of Choice”. If you haven’t seen it, I recommend you watch...

Why do companies bundle products and services? A case study on Apple

I’ve been a long-time subscriber of Apple Music, paying the usual ₹120 (now ₹99) /month. Although, full disclosure - I’m a music aficionado and...

Has the music streaming industry gotten the Indian market wrong?

About seven years ago, my then friend and current co-founder Aman and I had come up with a weekly Thursday ritual. This ritual was...